Case Studies
Our team thrives on solving creative problems by tapping into our vast network of talented artists from around the world. Below are case studies in how our artists were able to solve a wide range of different problems:
The GAP wanted to feature musician Blood Orange as the face for their “Play Your Stripes” campaign but there was concern about clashing aesthetics. By bringing in artist Alex DaCorte, whose work both GAP and Blood Orange admired, to direct the spot and create the production design, the concerns were addressed and the campaign was able to go forward.
Disability rights organizations like DREDF, AAPD, and others had been on the front lines for years lobbying for bills that would address the “marriage penalty” for disabled people, which causes them to lose their benefits and/or Medicaid if they get married. However, they could never get any mainstream attention for the issue to cause constituents to press lawmakers for a vote. We created the feature length documentary, Patrice: The Movie, by spotlighting the life of disabled artist Patrice Jetter, who we had known for many years. The film was sold to Hulu where it became one of the top 25 “Most Liked Documentaries” on the platform and was seen by millions of people.
After it premiered the Social Security Administration put out a statement on the film admitting that they have “outdated rules” and they stated publicly for the first time that they “stand by to assist Congress in changing” them. The news broke the day before Patrice and the director were on The View, which prompted Whoopi Goldberg to write a letter to President Biden. The story made additional appearances on Good Morning America, Last Week Tonight with John Oliver, Dateline, PBS, NPR, and podcaster Trixie Mattel brought the story to over 2 million of their listeners. Patrice was invited to the White House to have dinner with President Biden and discuss the issue. He was on CSPAN the same day and mentioned both Patrice and the issue. The first time a President has ever done so. The film won an Emmy award and Patrice’s speech went viral and was viewed over 1million times between different platforms.
NBC/Universal was gearing up for the new season of their sci-fi series, The Expanse. They wanted to create a promo that recapped the previous season without using clips but their actors were not all available. Our team created a promo that recreated key scenes from the previous season with cats and scale model sets of the locations on the show. The promo performed so well that we produced a number of cat and dog promos for several different shows in the NBC family and even created an eight episode series for Disney starring a family of dogs.
Sailor Jerry Rum was looking to create a documentary content series that spoke to its brand ideals. We cast the thirty episode series with artists from our networks whose passion was a dying artform and profiled each one for the series. The series performed so well that they ordered an additional thirty episodes and crafted their first national TV spot from the footage.
Oatley was looking to create a serious documentary about the most problematic and most overlooked aspects of the milk industry. We worked with award-winning directors Nick Bruckman and Yoni Brook, as well as The People’s Video Network, to create a four part series that starts with the famous 90’s Got Milk campaign and uncovers the dark side of America’s history with the dairy industry. The series premiered at the Tribeca Film Festival.